Comments on: Screwing Up The Four-Hour Workweek! http://www.jasoncain.com/screwing-up-the-four-hour-workweek Making Money With A Blog...And Living The Internet Lifestyle Since 1999 Sun, 25 Jan 2009 00:29:21 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Pete Wailes http://www.jasoncain.com/screwing-up-the-four-hour-workweek/comment-page-1#comment-6 Pete Wailes Sat, 03 Jan 2009 12:54:52 +0000 http://www.jasoncain.com/?p=4#comment-6 Noted for future reference! :) Noted for future reference! :)

]]> By: Jason http://www.jasoncain.com/screwing-up-the-four-hour-workweek/comment-page-1#comment-5 Jason Fri, 02 Jan 2009 23:00:19 +0000 http://www.jasoncain.com/?p=4#comment-5 I like that acronym: DSFW! Oh, and the word FUCKING is allowed on my blogs. No need for political correctness. Aloha, Jason I like that acronym: DSFW!

Oh, and the word FUCKING is allowed on my blogs. No need for political correctness.

Aloha,

Jason

]]> By: Pete Wailes http://www.jasoncain.com/screwing-up-the-four-hour-workweek/comment-page-1#comment-4 Pete Wailes Fri, 02 Jan 2009 22:51:05 +0000 http://www.jasoncain.com/?p=4#comment-4 No worries. And thanks for the email! Sadly, I think the problem is a basic one , rooted in why lots of people buy things like 4HWW and $97 ebooks on how to "Get Rich Quick". The problem is the sales side says to the person "Buy me and you'll get rich fast", whereas the content (which in my experience is often fairly good) is actually telling you "Learn marketing, learn content creation, learn product creation, and then do it over and over again until you get there." Sadly, as I said, involves actually DSFW (Doing Some F$^@ing Work), which most people don't want to do. No worries. And thanks for the email! Sadly, I think the problem is a basic one , rooted in why lots of people buy things like 4HWW and $97 ebooks on how to “Get Rich Quick”. The problem is the sales side says to the person “Buy me and you’ll get rich fast”, whereas the content (which in my experience is often fairly good) is actually telling you “Learn marketing, learn content creation, learn product creation, and then do it over and over again until you get there.”

Sadly, as I said, involves actually DSFW (Doing Some F$^@ing Work), which most people don’t want to do.

]]> By: Jason http://www.jasoncain.com/screwing-up-the-four-hour-workweek/comment-page-1#comment-3 Jason Fri, 02 Jan 2009 22:14:12 +0000 http://www.jasoncain.com/?p=4#comment-3 Great post Pete. If every marketer followed what you wrote so succinctly, there would be many more people living the Internet Lifestyle! Starting an Internet-based business will cost you: time, money or both. Once it is self-sustaining, then the profits allow you to outsource the crap you hate or aren't any good at. Until then it is working weekends and nights to make things happen. It's sweat equity. Aloha, Jason Great post Pete. If every marketer followed what you wrote so succinctly, there would be many more people living the Internet Lifestyle!

Starting an Internet-based business will cost you: time, money or both. Once it is self-sustaining, then the profits allow you to outsource the crap you hate or aren’t any good at. Until then it is working weekends and nights to make things happen. It’s sweat equity.

Aloha,

Jason

]]> By: Pete Wailes http://www.jasoncain.com/screwing-up-the-four-hour-workweek/comment-page-1#comment-2 Pete Wailes Fri, 02 Jan 2009 21:38:19 +0000 http://www.jasoncain.com/?p=4#comment-2 Ironically, I agree with what he says here: "I think it’s very unlikely that most people can go in and create a muse that would provide a full-time income to support them. The problem people face is the one that most entrepreneurs face when starting a business." However, I completely disagree as to his reasons why. I think the real reason is threefold: 1. The Wrong Plan. "I'll set up a site, and buy some adwords, and I'll make a million pounds!" 2. The Wrong Mindset. "I know everything there is to know about internet marketing. I'm a friggin genius!" 3. The Wrong Goals. "I'll drive traffic to my site and people will buy!" The 'right' versions, to my mind, would be: 1. I'll set up a site, with multiple landing pages, and test a little using AdWords to refine it, then slowly scale the traffic testing different methods and how they respond, so I get the best conversion rates possible. 2. I know a little about marketing. Therefore I'm going to apply what I know, whilst simultaneously getting the advice and thoughts of other marketers who're more experienced. 3. I'll drive traffic, test it, track it, build an email list, get people coming back to the site, build credibility with my audience, and then sell more great products on the back end, whilst always providing great customer service and never selling anything that isn't awesome. Weirdly, the second one works better. But it actually takes time and effort. And yet people still shirk the work and wonder why they make no money. Odd. Ironically, I agree with what he says here: “I think it’s very unlikely that most people can go in and create a muse that would provide a full-time income to support them. The problem people face is the one that most entrepreneurs face when starting a business.”

However, I completely disagree as to his reasons why. I think the real reason is threefold:
1. The Wrong Plan. “I’ll set up a site, and buy some adwords, and I’ll make a million pounds!”
2. The Wrong Mindset. “I know everything there is to know about internet marketing. I’m a friggin genius!”
3. The Wrong Goals. “I’ll drive traffic to my site and people will buy!”

The ‘right’ versions, to my mind, would be:
1. I’ll set up a site, with multiple landing pages, and test a little using AdWords to refine it, then slowly scale the traffic testing different methods and how they respond, so I get the best conversion rates possible.
2. I know a little about marketing. Therefore I’m going to apply what I know, whilst simultaneously getting the advice and thoughts of other marketers who’re more experienced.
3. I’ll drive traffic, test it, track it, build an email list, get people coming back to the site, build credibility with my audience, and then sell more great products on the back end, whilst always providing great customer service and never selling anything that isn’t awesome.

Weirdly, the second one works better. But it actually takes time and effort. And yet people still shirk the work and wonder why they make no money.

Odd.

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