Clickfraud is increasing. The big news is this…
If you are advertising on Google’s Content Network it is possible that 28.2% of the clicks you pay for are FRAUDULENT according to ClickForensics:
The overall industry average click fraud rate grew to 17.1% for Q4 2008. That’s up from 16.0% in Q3 2008 and from the 16.6% rate reported for Q4 2007.
The average click fraud rate of PPC advertisements appearing on search engine content networks, including Google AdSense and the Yahoo Publisher Network, was 28.2%. That’s up from the 27.1% rate reported for Q3 2008 and down slightly from the 28.3% rate reported for Q4 2007.
Now some Internet marketers will say that there is no way they are being taken. Idiots that have no idea how easy it is to find clickfraud software and how easy it is to use.
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